The Impossible Project è la sfida lanciata da 12 fotografi che tempo fa hanno rilevato lo stabilimento olandese della Polaroid, per un anno, al fine di creare un nuovo tipo di pellicola istantanea. Al termine del progetto mancano 6.588.266 secondi (mentre stò scrivendo).
Il progetto scade esattamente il 31 dicembre.
La notizia è vecchia, e non la scriverei se non per annunciare la loro riuscita:
The Impossible Project inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
In sostanza si annuncia una collaborazione tra i ragazzi del progetto impossibile e Polaroid, per portare sul mercato, nel 2010 una riedizione limitata della mitica instantantea.